Video Marketing

Video marketing is a vital part of any company’s promotional efforts, and should never be overlooked when formulating a marketing campaign. It is an extremely budget-friendly way to give your business credibility and provide your current and potential customers a way to connect with your company on a visual and personal level. Choosing a video marketing service can help you achieve all of the benefits that video marketing has to offer, and is an ideal option for those wishing to raise awareness of their online presence.

There are a number of ways in which video marketing can be implemented. Sites such as youtube can be an ideal venue for your company’s promotional video, and embedding one into your own site will allow for visitors to visually get an idea of what it is your company’s sells or the services they offer, not to mention that it lends credibility to your business. In addition, videos can be placed in email marketing campaigns, in order to provide those on your emailing list a vlog or commercial for new products or promotions that you are currently offering.

Benefits

1. Videos easily searchable

With millions of users on youtube daily, and with a search bar that is easily accessible, finding of videos is not difficult. Therefore by using videos to advertise potential customers can search for it easily or sometimes come across your video by chance, this can significantly increase your customer flow.

2. Videos convey messages much more clearly

Statistics has shown that videos increase understanding by 74%. This shows that users are more likely to purchase a product through a video demonstration rather than a mere brochure that describes about a product. Viewers also remember more information through a video than through words, hence videos allows more customers to learn more about your product and increase chances of them buying from you.

3. Videos are mobile

With smartphones and tablets all around us, videos are now mobile, meaning that users can watch videos on the go, anytime, anywhere. This makes video marketing efficient and some users watch videos when they are bored thus videos will have a more significant impact on such users as they tend to be more attentive to what a video is saying, especially when some users are waiting for buses or food etc.

4. Sharing function

Youtube, having a share button makes sharing of videos so much more easier, this allows videos to go viral, as more and more people share your content, it propagates your brand, and increases brand awareness among potential customers.

5. Videos can stay for a long time making it cost effective

Videos last a very long time, meaning that it does not get taken down unless you choose to take it down or you have violated certain rules. This makes advertising cost effective as you do not have to constantly update your content unless you have new contents to upload. Users can search for your video as and when they want regardless of when you posted the video, unless of course the content on the video is outdated then it would be better to take it down to avoid confusion.

Here are some statistics about video marketing:

52% of marketing professionals worldwide name video as the type of content with the best ROI.

65% of video viewers watch more than ¾ of a video

93% of marketers use video for online marketing, sale or communication

B2B and B2C marketers worldwide name video as top 3 most effective social media marketing tactic (Brainshark.com)

77% of global consumers watch online video of some kind through desktop, laptops or media devices (Accenture)

85% of mobile and pc users access the web while watching television- this statistic continues to grow as tablets become popular (Nielsen)

More than 1 billions users on youtube every month (you tube 2014)

More than a million advertisers are using youtube for advertisement purposes mostly small businesses. (You tube 2014)