Responsive Website Design
Responsive web design also known as RWD aims at crafting websites to provide optimal viewing and interaction experience. Additionally it allows your website to be displayed on various computing devices such as smart phones, laptops etc. If your website can only function on a single computing device, for example the desktop, then customers who wants to check up on your website while on their mobile phone cannot do so; this way you may lose potential customers. At AMG we have professional services that are aimed at providing RWD to allow optimal viewing of your website among devices.
Benefits
1. Increases your reach to mobile audiences
Increasing use of the internet and web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device specific site, but responsive design allows one site to be implemented across devices.
Tablets are becoming increasingly popular as well meaning that responsive design has never been so important for those looking to optimise their online content. It is indeed imperative to accommodate the smaller screen size of your website in a unified design.
2. Increase your visibility in search engines
Responsive Design means you can manage one website with a single set of hypertext links; therefore allowing you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site. Content is vital in SEO, good quality contents which are regularly updated improves your search engine ranking page positioning, therefore a further advantage of responsive design is that it reduces resources that will be wasted in low-level duplication of content across sites, the content need only be applied to a single site, increasing your chances or a higher search engine ranking.
3. Excellent user experience
Event though content is key, it is the user experience that enables visitors to continue reading content on any website through the device of their choice and preference, anytime and anywhere. Thus, responsive web design is about providing the optimal user experience on any type of device such as desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the user’s needs whereby no scrolling or resizing is needed for any visitor to access your website from their favorite device.
4. Cost effective
As mentioned before, using RWD means using one website that can be accessed through any form of device. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic may differ from the one on laptops and they don’t offer advanced navigational techniques found in traditional websites, and it requires maintenance on both the mobile website and the traditional website. As mentioned above about SEO responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
