Article marketing
Article marketing is a kind of advertising in which organizations compose short articles about themselves, their organization or their field of expertise as an advertising technique.
Articles marketing with good web page rank can garner a lot of site visitors and can attract search engines due to its rich content, ultimately leading to high traffic at your site.
Benefits
1. Builds Online Credibility.
By establishing yourself as an expert in a particular field and providing relatable information and knowledge, you build more credibility among your visitors, thus increasing the trust your customers have of you which is ultimately good your business.
2. Increases Your Business Exposure.
The rule of thumb in promotions and advertising is that it usually takes 3-7 instances of exposure before your brand gets recognized. Therefore when somebody sees your article, it stays in their mind. This allows you to increase your exposure to more potential customers who unknowing notices your site.
3. Develops Brand Awareness.
As mentioned above, article marketing can increase traffic flow to your website; however the exposure of your article is not limited to only your website. Other referral websites can quote from your articles and credit your website, this indirectly advertises your website as well.
4. Promotes Your Services and Products.
Although nobody really wants to read sales pitches, you can subtly promote products or services that your business has to offer. This can be done by subtly describing about them in your articles, and perhaps some links that will lead to your website should your input catches the readers’ attention somehow.
5. Attract New Customers.
When users go online to search for something, and they come across your article they be interested in learning more thus going to your website. Of course you have to make sure that your article is interesting enough for users to start reading, and easily you can gain new customers
6. Enhances Your SEO Efforts.
This is done through link-building which occurs when your article gets published. And the more your work gets reprinted or republished because of its quality, more links will lead to your website. Search engines will perceive this as reliability and will give your site better rankings. This leads to better website visibility.
7. It Is an Incredibly Easy Promotional Method.
It is just a matter of writing useful, informative content and taking the time to post them. If you feel that you do not have the time to write the articles, you can always outsource the task.
We include services such as:
providing weekly, bi-monthly or monthly articles
– For publishing to article directories
– For building back-links
– To submit to blogs
Press Release (weekly, monthly etc)
– To drive traffic to site
– To build brand awareness
– To launch new products/ services
– To promote products/ services
– To build links back to website
