A squeeze page is a presentation page intended to capture opt-in email addresses from potential subscribers. The objective of a squeeze page is to persuade, coax, or otherwise known as “squeeze” a guest into giving one of their most looked for after and pined for bits of personal information: the email address.
A squeeze page is a simple one page website that is designed to maximize the effectiveness of online marketing campaigns. It should grab the attention of the visitor once he or she lands on the page.
The importance of a squeeze page cannot be emphasized enough; squeeze pages should be short and sweet. It should either offer information or incentives that entice visitors to give their email addresses so as to receive more information from your business.
AMG provide services that create professional squeeze pages to help you increase customer traffic.
1. Staying up to date
Squeeze page allows you to send email to your customers, thus it allows your customers to stay up to date with any changes or upcoming promotions in your business. This increases your relationship with your customers as they know that they will be informed of any value for money purchase or new products that you have released.
2. Anytime, anywhere
Most people don’t carry their computers around everyday; however most people check their emails daily, thus you can be sure that your customers have seen the email sent to them. Even if they do not use computers, smartphones allow users to check their email on the go making it much more convenient and efficient for email reading.
3. Boost sales and business growth
With enough exposure to your site, customers will get enticed by your offers that you send to them. This brings in more sales for you, additionally it is almost effortless to send mass emails, and thus squeeze pages are also cost effective and efficient.