Mobile apps have already been proven to be valuable business tool.
There is a rapid shift away from run-of-the-mill phones to smartphones. Anecdotally you’ve surely noticed this trend; everyone you know and everyone you see seem to have an iPhone or an Android device. Well, studies back up what you’re seeing. Nielsen recently released a study with some very interesting but hardly surprisingly results.
They found that:
62% of 25-34 year olds reported owning a smartphone.
18-24 year olds had the next highest smartphone usage rate at 54%.
35-44 year olds come in right behind that with 53% reporting smartphone ownership.
Other interesting data points from Google we’ve taken notice of lately include:
Mobile searches have exploded by 4X since 2010, to over 100 billion mobile searches in 2011. (People are looking for a lot of information directly from their smartphones, often about local businesses, where to go and what to do)
30% of all restaurant searches are done on the mobile phone.
70% of smartphone users use their device while shopping in-store
53% of searchers purchase as a result of a smartphone search
95% of smartphone users have searched for local information
Allowing users to access to your application through a simple click on their phone, compared to finding it online which can be quite tedious, it gives them the convenience to find whatever information that they want to find anywhere, anytime..
2. Provide better customer support
A mobile app is an excellent channel to provide support instantly. It also provides another form of medium of accessing your business.
3. Staying up to date
By creating mobile applications, it allows your customers to stay up to date with the latest information with minimal updating; this can improve the relationship between the customer and the business.