You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list?
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
Here are some of the benefits of Email Marketing:
Increase your sales – Did you know the average person has to see or hear about your product 7 times before they will buy from you? Using email marketing you can send a series of messages to your email subscribers, educating them about your products and services.
Generate repeat business – What’s better than someone buying from you once? How about the same person buying from you over and over again, referring friends and family members in the process? As you may already know, it costs a lot more to acquire a new customer then it does to keep an existing one, and email marketing is your secret weapon when it comes to customer retention.
Increase your average order value – For most industries email provides a great way to up-sell customers and can easily add up to 30% to your average order value when done correctly.
We provide email marketing set up services, which includes creating of email, sending and monitoring email using email marketing software and also reporting on results.