WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?
Customer Relationship Management (CRM) is a widely recognized, broadly-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves the use of technology to organize, automate and synchronize business processes which includes sales activities, marketing, customer service, and technical support. The overall goals are to find, attract, and win fresh clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

BENEFITS OF CRM:

Improvement in the Sales marketing Information
For example, customer names, background information, needs and all other kinds of inputs

Improvement in the productivity
For example, appropriate market identification, reduction in the number of cold leads.

Increase in the interaction among the sales representatives and the costumers
Number of hours spent by the sales manager in one day with the costumers and their issues relative to the sales is measured.

Increase in customer service efficiency
This benefit measures the number of turnaround time for customer service

Increase in timeline of follow-up corresponding to customer/prospect
This measures the number of days in between the date the customer was contacted and the date when he/she responded to the sent information

Increase in revenue per month of every sales representative
Time saved from automation is utilized in making more sales

Increase in customer satisfaction
Customers are surveyed and the rating are displayed for all the personnel for review.

Improved communications within the members of the company
Employees work collaboratively in order in transferring information to and fro between the headquarters and the field

Increase in the percentage of business orders closed
Closing deals quickly allows attracting more customers

Raised costumer care